Yahoo is the first news website
With 12.4 million unique visitors for the week ended February 20, Yahoo News is the website with the most news readers on the web. CNN takes the second place with 10 million with AOL News and MSNBC following in third and fourth places, according to the latest ranking by Nielsen/NetRatings. The New York Times website is in fifth place with more than 4 million unique visitors.
With a simple, but efficient, aggregation technique based on indexing algorithms, Yahoo is taking away the audience from the primary news sources.
What makes news customers go more to Yahoo News than any other website provided by news organisations? Here is the question that newspaper publishers are going to need to answer. More over when at the same time, in many western countries, they are seeing readership and circulation slumps.
Should they let their content be displayed on news aggregator websites like Yahoo, Google, etc? The Agence France Press has started to give an answer in recently suing Google for violating its copyright.
What do you think?
With a simple, but efficient, aggregation technique based on indexing algorithms, Yahoo is taking away the audience from the primary news sources.
What makes news customers go more to Yahoo News than any other website provided by news organisations? Here is the question that newspaper publishers are going to need to answer. More over when at the same time, in many western countries, they are seeing readership and circulation slumps.
Should they let their content be displayed on news aggregator websites like Yahoo, Google, etc? The Agence France Press has started to give an answer in recently suing Google for violating its copyright.
What do you think?
1 Comments:
Jeff asks: "What makes news customers go more to Yahoo News than any other website provided by news organisations? Here is the question that newspaper publishers are going to need to answer. More over when at the same time, in many western countries, they are seeing readership and circulation slumps."
The answer is that Yahoo -- and other organizations such as Internet Broadcasting Systems -- don't see themselves as just news organizations. They see their news content as part of an overall business strategy that seeks to reign in the ratings by recognizing the audience's desire for a broad range of content and services. News is just a part of it.
That said, the "biggest" audience has rarely been the "best" audience for a newspaper publisher. And I would argue that Jeff's question presents a false paradigm. Print newspaper publishers and advertisers have traditionally worked together not just to increase circulation numbers, but to increase circulation among specific, targeted audiences. In most daily print newspapers, that audience lies in a city's high rent district and (comparatively) affluent suburbs.
So the real question in my mind is, among news creators (as opposed to news aggregators), how to craft a product that delivers compelling news content and services to targeted audiences desired by online advertisers -- not just the biggest audiences -- in order to maximize circulation/ratings/page views. That's where the real challenge is.
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