News Audience...Sheep...News Audience...Sheep. You Choose.
Hmmm....the latest AP stories (6:54 pm, EST), on Yahoo:
And here, the Most E-mailed stories, at the same time:
- Hurricane Dennis Kills at Least 10 in Cuba AP - 2 minutes ago
- London Bombs Likely Simple and Homemade AP - 29 minutes ago
- Supreme Court Speculation Fuels Rumors AP - 17 minutes ago
- Resolute G-8 Leaders Unveil African Aid AP - 32 minutes ago
- Congress Likely to Restore Transit Funds AP - 34 minutes ago
And here, the Most E-mailed stories, at the same time:
- Graco recalls 1.1 million baby strollers -- CPSC Reuters - Thu Jul 7, 3:51 PM ET
- 450 Sheep Jump to Their Deaths in Turkey AP - 1 hour, 24 minutes ago
- Health Screenings for Teflon to Start AP - Fri Jul 8, 1:23 PM ET
- Couple Sentenced for Hiring Son a Stripper AP - Fri Jul 8,10:59 AM ET
- Hospital sued over man's deadly faint Reuters - Fri Jul 8,11:22 AM ET
1 Comments:
All of us working in online news see this phenomenon all day, every day. The issue is not one of "who is leading who," but rather one of overall strategy. Yahoo, from which you pull the example, is not a news publication delivering traditional fourth estate journalism, it is a portal that traffics in news as an entertainment medium alongside everything from theater tickets to shopping tips. That's Yahoo's strategy -- and it works. They rule in page view land -- that's their strategy. They have no intention of winning a Pulitzer.(You're also looking at "most e-mailed stories," which are naturally going to have a "can you believe this crap!" tone to them. Look at Yahoo's "most viewed" stories -- or CNN's -- and you will see they're actually pretty close to what editors are chosing for those sites -- which means the editors are paying attention to what interests their readers.)
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