MediaStorm Gets It Right
Hart scours the Web faster and better than any Google spider. In his latest post, he takes note of Brian Storm's most recent effort, a new pub with new rules: The site collects on sponsorships and ads, but also links to related books, music, and other products - and also helps the journalist license any pieces of the story to other media outfits.
In his words, "For example, visitors who are impressed by Martin Schoeller’s project Close Up can buy the book from Amazon.com with a single click. Fans of RJD2’s music video 1976 can buy the song via a seamless link to iTunes. A picture editor at another publication can click through to Andrew Lichtenstein’s agency and license his images for a related story."
We say: Yes, yes, yes, yes, yes, yes, yes. And oui.
But here's a question: What if they linked to more than a book, or music, or other "intellectual" products? What if they linked to liquor stores that carry tequila, for that story? Would that be destroying "the wall"? Would it be crass commercialism? Genius? Or the future of successful media?
Tags: Photojournalism, Journalism, MediaStorm, 5W Mignon-Media
In his words, "For example, visitors who are impressed by Martin Schoeller’s project Close Up can buy the book from Amazon.com with a single click. Fans of RJD2’s music video 1976 can buy the song via a seamless link to iTunes. A picture editor at another publication can click through to Andrew Lichtenstein’s agency and license his images for a related story."
We say: Yes, yes, yes, yes, yes, yes, yes. And oui.
But here's a question: What if they linked to more than a book, or music, or other "intellectual" products? What if they linked to liquor stores that carry tequila, for that story? Would that be destroying "the wall"? Would it be crass commercialism? Genius? Or the future of successful media?
Tags: Photojournalism, Journalism, MediaStorm, 5W Mignon-Media
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