A New Business Newspaper for Croatia, a Half-Berliner, From 5W Mignon-Media

As Croatia’s bid for EU membership gathers steam, the country now has a new business newspaper and Web site. Its name: business.hr. The printed newspaper is a half-Berliner – about the size of a US letter – with full color, on salmon paper. It is published by the Swedish publisher Bonnier, which owns nine business newspapers in Europe.

You can visit the early release of the business.hr Web site here. Additional features are planned in the coming months.

5W Mignon-Media developed the editorial strategy and the design of both the print and the electronic versions, with the art director of the group Jacek Utko. 5W also helped in developing part of the marketing strategy for the website.

This is the third business newspaper that 5W Mignon-Media has developed for the Swedish company. The first, the Polish business daily Puls Biznesu, has received four international awards, including the World Best Newspaper Design from the SND in 2004. Even more importantly, the newspaper increased circulation each year since the relaunch in 2003.

The second one was the Austrian business newspaper, Wirtschafts Blatt, in 2004, which has experienced good upticks in their business: a 7.7% increase in subscription during the first three months after the relaunch, and 5% improved sales year-on-year, according to the publisher.

Technorati Tags: business.hr, Croatia, Newspaper, Bonnier, Business, Media,
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