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Wednesday, December 28, 2005

How Long Should Articles Be Free and Accessible?

From Editors Weblog: ClickZ News reported last week that the Washpo has decided to keep articles free and out of their paid archive for 60 days, rather than 14 days as they had previously.

But consider this: 'Company executives point to the news operation's recent scoop regarding secret CIA prisons in foreign countries -- a story that has continued to generate links and buzz for weeks after its debut. "For us to take that article offline after 14 days really does us a disservice," Jim Brady, executive editor of the site, told ClickZ News.'

And after 60? Given the increasing need for news organizations to help readers by setting context, is 60 days long enough? What will happen to the archives (and business models) of papers that lock up articles that can be used as related links a month, or 6 months after the story ran?

If the CIA story stays hot and there's a new development in, say, March, will the Washpo benefit if the original story, the source of all subsequent journalism, isn't added as a related link?

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