Starbucks and Yahoo! Personals join forces

Starbucks and Yahoo! Personals are partnering to cross-market each other's services, as read in an article posted on Online Media Daily. The service is a co-branded site called "Espresso Dating Guide". The site offers dating advice, how to locate the nearest Starbucks, and a $10 Starbucks gift card for subscribing to Yahoo! Personals. The test will only last through Valentine's Day.

This test is one of the latest examples of the creativity with which companies are approaching their consumers. This intriguing partnership shows that companies are taking a long hard look at their consumer base and their needs. And what other companies have the same consumer base. It's all about the audience. Young customers are the connection behind this relationship. Starbucks and Yahoo! Personals are combining their forces to reach them. A good idea. Now let's see if it works.