Burst Media Release Study on Sports Information Habits
Burst Media has released a study to shed some light on how readers get sports information - with few surprises.
Before 9 a.m., when most of us are commuting to work, sports readers are evenly split between newspaper and online sources - 23 percent and 21 percent, respectively.
From 9 a.m.-4 p.m., Internet sources are tops, garnering 35 percent of the audience. And in the evenings, television reigns supreme, with a whopping 45 percent of the audience - ESPN must be ecstatic. If there's a small surprise, it's that online sources can only claim a 20-percent share at night - this, despite high-speed penetration in homes the past few years, and all the hoopla about Web 2.0. That said, more than three-quarters of the 6700 respondents say they use the Web at least occasionally.
And what do they do online? The clear lead activities are getting scores (52%) and reading articles (43%), while only around a 1 in 4 or 5 go to professional-team or college sites. Beyond that, the numbers really drop off: Only 13% get fitness information, 13% contribute to blogs and/or community content, 12% visit fan pages, 10% research purchases, and 9% are involved in fantasy leagues (now maybe there's a surprise; we'd have thought that number would be much higher).
Before 9 a.m., when most of us are commuting to work, sports readers are evenly split between newspaper and online sources - 23 percent and 21 percent, respectively.
From 9 a.m.-4 p.m., Internet sources are tops, garnering 35 percent of the audience. And in the evenings, television reigns supreme, with a whopping 45 percent of the audience - ESPN must be ecstatic. If there's a small surprise, it's that online sources can only claim a 20-percent share at night - this, despite high-speed penetration in homes the past few years, and all the hoopla about Web 2.0. That said, more than three-quarters of the 6700 respondents say they use the Web at least occasionally.
And what do they do online? The clear lead activities are getting scores (52%) and reading articles (43%), while only around a 1 in 4 or 5 go to professional-team or college sites. Beyond that, the numbers really drop off: Only 13% get fitness information, 13% contribute to blogs and/or community content, 12% visit fan pages, 10% research purchases, and 9% are involved in fantasy leagues (now maybe there's a surprise; we'd have thought that number would be much higher).
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