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Saturday, March 26, 2005

Yahoo is the first news website

With 12.4 million unique visitors for the week ended February 20, Yahoo News is the website with the most news readers on the web. CNN takes the second place with 10 million with AOL News and MSNBC following in third and fourth places, according to the latest ranking by Nielsen/NetRatings. The New York Times website is in fifth place with more than 4 million unique visitors.

With a simple, but efficient, aggregation technique based on indexing algorithms, Yahoo is taking away the audience from the primary news sources.

What makes news customers go more to Yahoo News than any other website provided by news organisations? Here is the question that newspaper publishers are going to need to answer. More over when at the same time, in many western countries, they are seeing readership and circulation slumps.

Should they let their content be displayed on news aggregator websites like Yahoo, Google, etc? The Agence France Press has started to give an answer in recently suing Google for violating its copyright.

What do you think?