5W Mignon-Media CaféFUTURE OF MEDIA: STRATEGY - MARKETING - CONTENT - VISUAL JOURNALISM - TECHNOLOGY - DISTRIBUTION - PRINT - DIGITAL - BROADCASTtag:blogger.com,1999:blog-116577032006-11-13T05:08:21ZBlogger
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trueJeff Mignon2006-11-12T23:23:00-05:002006-11-13T05:08:21Z2006-11-13T04:42:35Ztag:blogger.com,1999:blog-11657703.post-116339295520842724USA : My Daily 10, the first daily newspaper for kids in America, about to be launched next week
Soon, American kids aged 8 to 10 are going to have their own daily newspaper. Yes ! You read it correctly. I said DAILY newspaper. Its name : My Daily 10 at mydaily10.com. You can already download PDF samples (here) that were tested, about a year ago, with the Miami Herald. I also encourage you to read the testimonials of parents and teachers about this experiment here.
Since the experiment, wefalseJeff Mignon2006-08-29T21:24:00-04:002006-08-30T12:17:59Z2006-08-30T01:43:32Ztag:blogger.com,1999:blog-11657703.post-115690221243690084Last stretch and VC funding for our online personalized news page: "It's my news"Some of you know that we have been developing on the side for about sixteen months, a new online personalized start page. Its focus : managing your sources of news and information. Its name is it's my news (itsmynews.com) and the tagline is : Online personalized news service.
A little less than a year ago, we tested a private beta version in Flash and finalized our different business models. ThenfalseEliot Bergson2006-07-20T10:44:00-04:002006-07-20T14:51:15Z2006-07-20T14:50:53Ztag:blogger.com,1999:blog-11657703.post-115340705320961417YouTube Videos Better than NewsIf you haven't gone to YouTube and searched for videos of recent events in Lebanon, you owe it to yourself to do so.
Explosions, interviews, mainstream news reports, air raids, even satire. It's all here, the best of the Internet, for all to watch. Is it better than any news outlet? You decide.falseEliot Bergson2006-07-17T09:21:00-04:002006-07-18T15:08:39Z2006-07-17T13:24:09Ztag:blogger.com,1999:blog-11657703.post-115314264945111244South Korea Loses 65% of its Magazine Titles in 8 YearsA Press Gazette report on publishing in the digital age contains this astonishing fact: The number of magazines in South Korea has fallen to 2,200 ffom 6,243 in 1998 - a 65% reduction.
Given South Koreans' embrace of all things digital - by many measures, they are the most wired population on earth - this could be a big sign of things to come.falseEliot Bergson2006-05-30T11:46:00-04:002006-07-17T13:26:50Z2006-05-30T15:50:13Ztag:blogger.com,1999:blog-11657703.post-114900421370870203Rugby Magazine Wins Industry AwardRugby, a sport magazine designed by 5W Mignon Media for Groupe L'Equipe, has won the 2006 award for best print media launch in France. L'Equipe is the largest sports publisher in France.
falseEliot Bergson2006-05-24T08:49:00-04:002006-05-24T13:00:46Z2006-05-24T13:00:46Ztag:blogger.com,1999:blog-11657703.post-114847564687974365"Meet Me at the 7-11!"There are companies out there looking to put flat-screen TVs into 7-11s and millions of other consumer outlets across the country and then charge advertisers to reach these new audiences. The chains like the idea, as the screens are free or very low-cost, and they get to roll house ads into the mix.
But what if they brought participatory media into the mix? The local General Store dominatedfalseEliot Bergson2006-05-15T12:04:00-04:002006-05-15T16:17:29Z2006-05-15T16:17:29Ztag:blogger.com,1999:blog-11657703.post-114770984976549613Skype to Offer Free Calling to HandsetsIn a move to ramp adoption in North America and maintain its lead in VoIP telephony, Skype has announced free calling to land and mobile phone numbers, for the remainder of 2006, for US and Canadian users.
When a company like Skype, which already counts 100 million users worldwide, has to resort to such a huge increase in customer-acquisition costs, we begin to see the enormous fight shaping upfalse